Reddit Overtakes TikTok in the UK as Gen Z Fuels Rapid Growth

Reddit has overtaken TikTok as Britain’s fourth most visited social media platform, driven by Gen Z and search visibility.
The platform now reaches three in five UK internet users, up sharply from a third in 2023.
Growth is strongest among users aged 18 to 24, where over three quarters now visit regularly.
Google’s search algorithm changes, favouring forum discussions, significantly increased Reddit’s traffic.
Deals with Google and OpenAI further boosted visibility through AI-generated search summaries.
Younger users increasingly seek human opinions on topics like parenting, skincare, and sport.
More than half of Reddit’s UK users are women, with strong interest in beauty and lifestyle forums.
Sports discussions are expanding, including Premier League matches and women’s football communities.
Reddit promotes itself as an alternative to polished AI content, favouring messy but authentic human debate.