Ultra-processed foods should be regulated more like cigarettes than everyday food, US researchers have argued.
Scientists from Harvard University, University of Michigan and Duke University said UPFs are engineered to promote addiction and overconsumption.
The study, published in Milbank Quarterly, highlighted similarities in how UPFs and cigarettes target reward pathways.
Researchers said health claims on UPFs resemble historic tobacco marketing tactics.
They urged stronger regulation, including marketing restrictions and industry accountability.
Some experts warned comparisons with tobacco risk overstating addiction claims.
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