Fanatics, the U.S.-based sports merchandise giant, is stepping into the world of sports entertainment with the launch of Fanatics Studios. The new studio aims to produce films, documentaries, and live specials, creating content that celebrates sports culture while reaching fans in new ways.
The studio plans to develop projects across major events, including the Olympics and the ESPYs. These productions will highlight athletes, key moments in sports history, and exclusive behind-the-scenes stories, giving fans an immersive experience.
Fanatics has traditionally been known for its sports merchandise, from jerseys to collectibles. The move into media shows the company’s ambition to broaden its presence in the sports ecosystem beyond retail. Executives say the studio will focus on storytelling that connects sports fans with their favorite teams, players, and events on a deeper level.
“Sports inspire fans worldwide,” said a Fanatics representative. “With Fanatics Studios, we can bring those stories to life through films and live specials, celebrating the passion of sports in new ways.”
The company plans to leverage its existing relationships with athletes, leagues, and event organizers to produce authentic and engaging content. Olympic-themed documentaries, behind-the-scenes coverage of championships, and original series focusing on sports culture are already in early development.
Fanatics Studios is expected to create a mix of short-form and long-form content. This includes streaming-ready projects designed for digital platforms, as well as special broadcasts timed with major sporting events. The strategy mirrors trends in sports media, where fans increasingly seek content that goes beyond scores and highlights.
Industry analysts see this expansion as a smart move. By combining merchandising expertise with media production, Fanatics can engage fans in multiple ways. The studio also opens potential for partnerships with streaming services, networks, and sports organizations.
The launch comes amid a growing trend of companies in the sports and entertainment sectors investing in content production. Fans increasingly value behind-the-scenes access, athlete stories, and original programming that connects sports with culture. Fanatics hopes its new studio will meet this demand.
Fanatics Studios will also explore collaborations with notable athletes and influencers to create compelling narratives. Live specials, such as award shows or event coverage, are expected to draw significant attention, particularly when aligned with high-profile events like the ESPYs.
Executives say the studio will maintain a fan-first approach. The goal is to produce content that is both informative and entertaining while staying true to sports culture. Fanatics hopes this venture will help it reach new audiences and strengthen engagement with existing fans.
With the launch of Fanatics Studios, the company is signaling a major step into sports entertainment. By combining its brand recognition, access to athletes, and expertise in sports culture, Fanatics aims to become a significant player in the media landscape.
This move positions Fanatics alongside other companies expanding into original sports content, blending merchandising, digital media, and live experiences. Fans can expect a mix of documentaries, films, and specials that offer fresh perspectives on sports, athletes, and the events that define them.
The expansion into content production marks a new chapter for Fanatics. As the studio grows, it will likely influence how sports stories are told, how fans engage with their favorite events, and how sports entertainment continues to evolve in the digital age.
